An entrepreneurial partnership venture named DAMN Enterprises was started in 2012 with four partners including Mr. Amuthan - who were passionate and experienced in the healthcare industry. With Ethicare Remedies as their Business Associate, DAMN Enterprises was involved in marketing of their products in Southern India. With sales soaring year after year due to the untiring efforts of its founders, DAMN Enterprises reached its zenith quickly and crossed the magic sales figure of Rs.1 crore per month in South India and became a successful endeavour.